The importance of marketing a home to sell is a detail that is often overlooked. Selling your home is a big deal, and frankly, quite a large transaction, so doing things cost effectively is often top of mind for a seller.
That said, the importance of positioning your home so that it stands out from the crowd has been proven time and time again. So why does marketing matter? The basic idea behind marketing to sell any product is the same — there's a buyer for everything out there, you just need to find them. People need to feel motivated to buy a product or service. In order to motivate potential buyers, you need to get your home out there in front of your intended audience. In other words, consider who your buyer is and appeal specifically to that group. Is your home great for a family that's just starting out? Don't try to appeal to a 20-something single. Are you trying to sell a high rise condo? There's a specific buyer out there for this type of home, too.
Understanding and establishing your audience is step one — now you have to get your property some exposure. In recent years, digital and online methods have been the way to go. They offer great options that can reach a wide number of potential buyers without breaking the bank. As a leader in our industry, Karwood is constantly online promoting our new homes. As you can see from our services page, Karwood uses a variety of tools, but online is one of the methods that we trust the most. Just to give you an idea, a property that is advertised online has the potential to reach thousands of people in a very short amount of time. Another great benefit of advertising online is that you have the opportunity to choose your very specific demographic, so you know your 'great family home' is showing up in front of the right people.
For more information on how Karwood can market your property to sell, visit our services page or call 782-7707. We would be happy to develop a plan that is specific to your property and help in any way we can!
Written by Erin Giannou